Go

For those of you who didn't know, Grimes (aka Claire Boucher) is actually my spirit animal to the core. I first fell in love with her music when I heard "Oblivion" because at the time when it came out it felt (and still does feel) like it applies directly to me. Not only is she super cool and relatable, not to mention hilarious (check out her twitter feed & tumblr), it's clear that she is an extremely hardworking individual who does her best to convey her message as an artist. Grimes is a punk-ish "urban faery" according to her tumblr, with a flavor that can't be confused with anyone else, and for that I have mad respect. About being an artist in such a competitive industry, she says:

never thought of myself as a 'female' artist until writers, agents, labels etc. started referring to me as such

She has an amazing track record when it comes to music videos. The one for "Genesis" is bizarrely brilliant, but you just can't help but love it, as Grimes comes off as an obvious badass while playing with a boa constrictor, but definitely not à la Britney Spears. I already loved "Oblivion" as a song, but when the video came out, I felt like I truly understood where Grimes was coming from as an artist who often can go under the radar. It's just like the idea of feeling completely isolated even when you're around a ton of people, but she likes it because she's still jammin' in her own world with her headphones on.. SPEAK TO ME GRIMES. So perfect.

The song "Go" was originally written by Grimes and Blood Diamonds for Rihanna, but it was apparently turned down (... for what). Even though the song is a bit different than her airy style, it works magnificently. The video for the awesome summer track was released last week and it was co-directed by Grimes and her brother. About the video, she says:

It’s supposed to be dante’s inferno (abstractly), different layers of hell etc. super visually inspired by like x men, metal gear, dune. haha, maybe thats too all over the place and doesn’t make sense, but yea, enjoy! 

It's our take on Dante's inferno. The circles of hell reflect more contemporary issues though. We shot a bunch at the Salton Sea which is basically an apocalyptic wasteland filled with dead fish because of human carelessness, the bullet hole hallway a la Korn's 'Freak on a Leash' etc etc.

I've literally got a callous on my butt from sitting down editing 20 hrs a day for a week strait haha, i hope its not permanent
— grimes 0_0 (@Grimezsz) August 10, 2014

She clearly worked very hard on the video, and I think it turned out fantastically. Mad love for her and can't wait until she comes out with more awesome jams. Check it out here:

Grimes - Go ft. Blood Diamonds